reality creating machines

The Belief Machine

Deliberately Dumbfounded

About Guerrilla the Market

Guerrilla the Market is where music, technology, storytelling, and entrepreneurship collide. Founded by producer, songwriter, and creative developer Steven "ScRouNGe" Coolis, the company was built on one simple belief: every creative idea has the potential to become a lasting brand, a thriving business, and a movement.

More than an independent record label, Guerrilla the Market is a creative development studio dedicated to building complete ecosystems around artists, creators, and original intellectual property. From music production and artist branding to merchandise, e-commerce, 3D printing, digital products, games, and immersive entertainment, we transform concepts into scalable businesses designed for long-term growth.

Our roster includes boundary-pushing projects like SssidewinderssS, Fully Auto Flaco, Swordz, Dub Substance, Fractal Masher, and a growing collection of innovative creative ventures. Every release, product, and collaboration is part of a larger vision that connects music, visual art, technology, and community into one evolving universe.

At Guerrilla the Market, we don't chase trends—we build worlds. We believe independent creators should own their brands, control their stories, and create multiple streams of income that extend far beyond streaming platforms.

This isn't just about selling music.

It's about building systems.

It's about creating opportunities.

It's about turning imagination into reality.

Welcome to Guerrilla the Market—where creative ideas become scalable systems.

Deliberately Dumbfounded

SssidewinderssS

Formed in 2019, SssidewinderssS is the high-energy, genre-defying electronic music group founded by producer Steven “ScRouNGe” Coolis and his older brother, vocalist Fully Auto Flaco. Hailing from the rough neighborhoods Read more

Formed in 2019, SssidewinderssS is the high-energy, genre-defying electronic music group founded by producer Steven “ScRouNGe” Coolis and his older brother, vocalist Fully Auto Flaco. Hailing from the rough neighborhoods of Duval County, Jacksonville, Florida, the brothers have channeled their gritty, raw upbringing into a powerful sound that fuses aggressive dubstep, heavy metal, and gutter hip hop. Under the banner of their label Guerrilla the Market, SssidewinderssS has carved out a unique niche in the EDM world.

ScRouNGe, a talented Ableton 12 producer, brings a dark, metal-influenced sound to the group, while Flaco, with his commanding and unmistakable vocals, delivers the aggressive, alpha-male energy that defines the band’s identity. The fusion of ScRouNGe’s production skills and Flaco’s raw lyricism creates a seismic, adrenaline-pumping sound that’s both heavy and rebellious.

Before SssidewinderssS, ScRouNGe was involved in the local music scene since he was 10 years old, founding the funk-metal band The Glassbowl Holocaust (2005-2008), while Flaco was a member of the hip-hop duo Blood Money, alongside his best friend, rapper King Redd (RIP). Together with collaborators Swordz and Sino from the hip-hop group Hunid Gang, the brothers have incorporated these rich musical backgrounds into their evolving sound. Their collaboration with Swordz & Sino, featured on SssidewinderssS track “Body Buzz,” speaks to the brothers’ deep ties to the hip-hop community.

The group’s latest album, Deliberately Dumbfounded, released in December 2024, is a 33-minute, 33-second journey into the chaos and intensity that has defined their career. The album merges heavy dubstep bass with hardcore metal elements, and Flaco’s gutter-style vocals lend it an unapologetic edge.

In addition to his work as a producer, ScRouNGe is a multifaceted creative force—he’s a professional business developer, graphic designer, video editor, and movie producer. His ability to create custom visuals and merchandise for SssidewinderssS adds another layer to the band’s identity, making them a true multimedia experience.

Driven by the brothers’ shared experiences of growing up fatherless in the tough streets of Jacksonville, SssidewinderssS’ music is a testament to resilience and defiance, capturing the struggles and triumphs of their journey. Whether on stage or through their sound, they embody the spirit of survival and rebellion, pushing the boundaries of electronic music while maintaining an unfiltered connection to their roots.

Social Media & Links:

SssidewinderssS Twitter: twitter.com/SssidewinderssS SssidewinderssS X: x.com/SssidewinderssS SoundCloud: soundcloud.com/sssidewindersss-361051607/sets/harder-than-you-party TikTok: tiktok.com/@guerrillathemarket Instagram (ScRouNGe): instagram.com/citizen_scrounge Instagram (Fully Auto Flaco): instagram.com/fully_auto_flaco eMastered: emastered.com/artists/sssidewindersss Facebook (ScRouNGe): facebook.com/ScRouNGe Odysee: odysee.com/@theglassbowlholocaust YouTube: youtube.com/@sssidewindersss

Hashtags for Social Media:

festival #bestsong #lovethissong #lostlands #partymusic #edc #excision #song #edmlifestyle #headbanger #hardstyle #newsong #melody #trance #songs #genre #basshead #dance #musicproducer #goodmusic #newmusic #instamusic #edmmusic #trapmusic #edmlife #headbangers #beat #dubstepmusic #music #dj #dubstep #rave #rnb #edm #dnb #bassmusic #hiphop #love #bass #pop #edmfamily #instagood #producer #plur #housemusic #electronicmusic #riddimdubstep #skrillex #drumandbass #remix #house #party #riddim #trap #techno #rap #beats #SssidewinderssS #ScRouNGe #FullyAutoFlaco #DeliberatelyDumbfounded #Flaco #Lizetta #Ableton #Adobe #Premier #EDMgirls #FestivalMusic #EDMFestival #KJSawka #Tampa #Florida #Duval

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🐍💻🐍 Laptop & Studio Fund 🦍

Build the Guerrilla

⚡ FUND THE WAR CHEST

GuerrillaTheMarket.com and SssidewinderssS.com have always been built from the ground up.

No major label.

No investors.

No corporate backing.

Just years of late nights, hard work, and an obsession with creating something original.

Now it's time for the next evolution.

🐍 SssidewinderssS – The Belief Machine

Target Release: Black Friday 2026

I'm currently producing the biggest project of my career.

As the music has become more complex, so have the production demands. Massive Ableton sessions filled with automation, virtual instruments, sound design, and visual rendering are pushing my current laptop beyond its limits.

To bring this vision to life, I'm crowdfunding the next generation of my studio.

Your support helps fund:

💻 A high-performance music production laptop

🎛️ Studio equipment & software

🎥 Cinematic visuals & rendering

🥽 Augmented Reality & immersive experiences

🎵 New albums, videos, and future releases

If you believe the underground is still alive...

If you believe independent artists deserve a fighting chance...

This is a Call to Arms.

Help us take GuerrillaTheMarket.com and SssidewinderssS.com to the next level.

Every contribution goes directly back into creating new music, immersive visuals, and expanding the Guerrilla universe.

Fund the War Chest

👉 Support the Mission:
https://www.paypal.com/ncp/payment/9YDQLGF33KTXY

🌎 https://www.GuerrillaTheMarket.com

🐍 https://www.SssidewinderssS.com

Thank you for believing in independent art.

Every contribution moves the mission forward.

🦍 Guerrilla The Market × 🐍 SssidewinderssS

The underground isn't dead. It's just getting started.

 

 

 

 

 

 

 

Flushed Down the Memory Hole

ScRouNGe

After years of producing music and building creative projects, I'm finally opening one of my largest unreleased archives. ScRouNGe — Flushed Down the Memory Hole (Welcome to the Land Where Deleted Files Go) is a Read more

After years of producing music and building creative projects, I'm finally opening one of my largest unreleased archives.

ScRouNGe — Flushed Down the Memory Hole (Welcome to the Land Where Deleted Files Go) is a collection of restored tracks originally created during my Ableton Live 10 years.

Rather than letting these ideas disappear into forgotten folders, I chose to preserve them as a snapshot of my creative evolution.

This project reflects a simple belief:

No creative work is ever wasted. Every experiment becomes part of the next breakthrough.

Proud to finally share this chapter with everyone who's supported Guerrilla The Market and SssidewinderssS over the years.

The vault is officially open.

ScRouNGe #Ableton #MusicProducer #ElectronicMusic #CreativeJourney #Innovation #BusinessDevelopment #IndependentArtist

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Prequel to the Sequel

ScRouNGe

ScRouNGe – Prequel to the Sequel (2014–2018) The Lost Years. The Missing Chapters. The Beginning of the Story. Before SssidewinderssS... Before Deliberately Dumbfounded... Before The Belief Machine... There was ScRouNGe. Read more

ScRouNGe – Prequel to the Sequel (2014–2018) The Lost Years. The Missing Chapters. The Beginning of the Story.

Before SssidewinderssS...

Before Deliberately Dumbfounded...

Before The Belief Machine...

There was ScRouNGe.

Prequel to the Sequel (2014–2018) opens the vault on years of unreleased productions created between Ableton Live 8 and Ableton Live 10.

More than a double album, it's a musical autobiography—a time capsule documenting my evolution from a metal guitarist and frontman with The Glassbowl Holocaust into an electronic music producer, songwriter, sound designer, and independent creative entrepreneur.

These recordings were never meant to stay buried forever.

For years, dozens of songs lived across forgotten hard drives, aging laptops, unfinished sessions, abandoned websites, and backup folders—what I jokingly call "The Land Where Deleted Files Go."

Some tracks have been completely remastered.

Others remain exactly as they were born—raw, imperfect, and honest.

Every song represents a chapter of my life.

A different apartment.

A different job.

A different relationship.

A different struggle.

A different dream.

Growing up in poverty, music became my escape long before it became a career goal.

While life demanded survival, music became the constant.

Something I created after long workdays.

During difficult seasons.

Through years when making the next song always seemed more important than releasing the last one.

Rather than chasing trends or waiting for perfection...

I just kept creating.

The result became an archive that quietly grew while life kept moving forward.

Now, at forty years old, my perspective has changed.

"I spent years wondering if my music was good enough to release. Eventually I realized I wasn't making music to impress anybody. I make it because I love making it. If nobody ever hears it, I'll still listen to it on the drive to work. If someone else connects with it too, that's a bonus. This is for the sake of art."

Prequel to the Sequel bridges the gap between my earliest years and everything that followed.

Beginning in 2019, nearly all of my creative energy shifted toward building the world of SssidewinderssS, culminating in the release of Deliberately Dumbfounded (2024) with my older brother, Fully Auto Flaco.

That album closed one chapter.

The next chapter is The Belief Machine.

Where Prequel to the Sequel explores my personal history, The Belief Machine expands into a concept album examining how stories, myths, media, institutions, and inherited narratives can shape perception and influence the way people understand the world. Through symbolism, science fiction, satire, philosophy, and psychological storytelling, the project invites listeners to question assumptions and think critically about the narratives that shape human experience.

Together, these releases tell one continuous story.

The ScRouNGe Timeline

The Good, The Bad, The Ugly (2011–2013) The Beginning.

Prequel to the Sequel (2014–2018) The Evolution.

Reality Creating Machine (2018) – Remastered The Awakening.

SssidewinderssS – Deliberately Dumbfounded (2024) The Transformation.

SssidewinderssS – The Belief Machine (Coming Black Friday 2026) The Next Chapter.

About ScRouNGe

ScRouNGe is the producer, songwriter, business developer, and creative force behind GuerrillaTheMarket.com and co-founder of SssidewinderssS.

Blending electronic music, industrial bass, metal, hip-hop, cinematic sound design, and immersive storytelling, his work spans interconnected concept albums that explore identity, technology, creativity, perception, and personal evolution.

For ScRouNGe, every release is another chapter in an expanding creative universe where music, visual art, animation, merchandise, games, and world-building intersect.

This isn't just a collection of songs.

It's over two decades of experimentation.

Thousands of hours inside Ableton.

Countless unfinished nights.

A life documented through sound.

The vault is finally open.

Welcome to the archive.

www.GuerrillaTheMarket.com www.SssidewinderssS.com Team@GuerrillaTheMarket.com

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The Good, The Bad, The Ugly

ScRouNGe

ScRouNGe – The Good, The Bad, The Ugly (2011–2013) The Beginning of the Journey Before polished productions. Before years of experience. Before Reality Creating Machine, Prequel to the Sequel, and SssidewinderssS... There Read more

ScRouNGe – The Good, The Bad, The Ugly (2011–2013) The Beginning of the Journey

Before polished productions.

Before years of experience.

Before Reality Creating Machine, Prequel to the Sequel, and SssidewinderssS...

There was simply a musician trying to figure it all out.

The Good, The Bad, The Ugly (2011–2013) is the earliest chapter of the ScRouNGe story—a collection of songs created during the years I began leaving behind the world of metal bands and guitar-driven music to explore electronic production inside Ableton Live.

This isn't a greatest hits collection.

It's a document of growth.

Every song captures an artist learning an entirely new craft—teaching himself synthesis, drum programming, arrangement, mixing, mastering, and sound design one mistake at a time.

The EQ is rough.

The frequencies collide.

The mixes aren't perfect.

Some tracks are beautifully chaotic.

And that's exactly why they matter.

I chose not to erase my beginnings.

These recordings weren't cleaned up to rewrite history—they were preserved because every producer starts somewhere.

Long before endless YouTube tutorials and years of experience, these songs were built through curiosity, experimentation, frustration, countless late nights, and an obsession with creating something new.

This was the soundtrack of uncertainty.

A time of changing careers.

Changing dreams.

Changing identities.

Leaving one creative world while stepping into another.

Today I could completely rebuild every song.

I could replace the sounds.

Fix the mixes.

Balance the frequencies.

Remaster everything using the knowledge I've gained over the last decade.

But doing that would erase the fingerprints of who I was.

This album is an honest snapshot of an artist refusing to wait for perfection before creating.

Because progress deserves to be documented—not hidden.

"These songs aren't perfect. They're not supposed to be. They're the sound of me learning, failing, experimenting, and refusing to quit. Every bad mix taught me something. Every mistake became part of the next album. I could remake every one of these songs today—and one day I probably will—but I never want to forget where I started."

— ScRouNGe

Every polished record begins as a rough demo.

Every producer has ugly mixes.

Every artist has growing pains.

Every dream starts unfinished.

The Good, The Bad, The Ugly is proof that the journey is just as important as the destination.

www.GuerrillaTheMarket.com www.SssidewinderssS.com Team@GuerrillaTheMarket.com

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Scatter Brain

ScRouNGe

Emptying the Vault Over the last 15+ years, I've made a lot of music. Some songs became albums. Some became ideas for future projects. And a lot of them just sat on old hard drives, forgotten laptops, and unfinished Read more

Emptying the Vault

Over the last 15+ years, I've made a lot of music.

Some songs became albums.

Some became ideas for future projects.

And a lot of them just sat on old hard drives, forgotten laptops, and unfinished Ableton sessions waiting for the right time.

I've finally decided to stop waiting.

Over the next several months, I'll be releasing my ScRouNGe Time Capsule Series—a collection of music documenting my journey as I learned electronic music production, business development, and found my own creative voice.

🎧 The Good, The Bad, The Ugly (2011–2013)

This is where it all started.

I had no idea what I was doing.

The mixes are rough.

The EQ is all over the place.

The frequencies fight each other.

But every song is honest.

I could remake every one of these tracks today with everything I've learned over the last decade... but then they wouldn't tell the real story.

🎧 Prequel to the Sequel (2014–2018)

This is the missing chapter before SssidewinderssS.

Forty unreleased tracks documenting years of late nights, different apartments, different jobs, different struggles, and a whole lot of learning inside Ableton.

It's basically my musical autobiography before everything started coming together.

🎧 Flushed Down the Memory Hole (2018–2019)

This album is exactly what it sounds like.

Songs I thought were lost forever.

Projects buried on hard drives.

Ideas that almost disappeared into what I jokingly call "The Land Where Deleted Files Go."

Turns out... some things are worth digging back up.

🎧 Scatter Brain (2010–2020)

The random ideas album.

B-sides.

Film scoring experiments.

Weird sound design.

Metal riffs.

Dubstep ideas.

Voice recordings.

Radio call-ins.

Random projects that never fit anywhere else.

Every creative person has a folder like this.

I just decided to release mine.

Looking back through all these old sessions reminded me of something.

We spend way too much time trying to hide our beginnings.

I don't want to do that anymore.

I'm an imperfect person.

I make imperfect music for imperfect people.

Some people might only hear rough mixes.

I hear the years that taught me how to become a better producer.

Without these songs, there wouldn't be Reality Creating Machine, Deliberately Dumbfounded, or the next SssidewinderssS album, The Belief Machine.

Sometimes it's okay to show people the rough draft.

Because the rough draft is part of the story.

Here's to creating.

Here's to learning.

Here's to never being afraid to start before you're "ready."

— ScRouNGe

MusicProduction #AbletonLive #CreativeProcess #ElectronicMusic #Storytelling #IndependentArtist #BusinessDevelopment #GuerrillaTheMarket #SssidewinderssS #ScRouNGe

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All 'bout the Underground

The Glassbowl Holocaust

THE GLASSBOWL HOLOCAUST ALL 'BOUT THE UNDERGROUND Before the electronic experiments, before the multimedia projects, and long before dubstep became a global phenomenon, Steven "ScRouNGe" Coolis was carving his path Read more

THE GLASSBOWL HOLOCAUST ALL 'BOUT THE UNDERGROUND

Before the electronic experiments, before the multimedia projects, and long before dubstep became a global phenomenon, Steven "ScRouNGe" Coolis was carving his path through the underground music scene as a guitarist, vocalist, songwriter, and relentless live performer.

Emerging from Jacksonville, Florida between 2005 and 2008, The Glassbowl Holocaust delivered a raw fusion of punk, thrash metal, hardcore energy, and underground attitude that earned the band a reputation for explosive live shows and uncompromising authenticity.

Featuring:

• Steven "ScRouNGe" Coolis — Guitars / Vocals • Ian Wozniak — Bass / Vocals • Justin Wood — Drums / Vocals

"All 'Bout the Underground" captures a snapshot of an era when independent musicians built their following one show at a time, loading their own gear, booking their own tours, and creating music for the love of the scene rather than the algorithms.

Packed with aggressive riffs, driving rhythms, and the rebellious spirit that defined a generation of DIY musicians, these recordings showcase the roots of the creative force that would later evolve into the SssidewinderssS universe and the Guerrilla The Market movement.

For longtime supporters, this release offers a chance to revisit a formative chapter in the history of ScRouNGe's musical journey. For new listeners, it's an opportunity to discover the underground foundations that helped shape a lifetime of creativity, performance, and artistic independence.

This isn't a remaster of a manufactured past—it's a preserved piece of underground history.

And the story isn't over.

More music, rare media, archival content, behind-the-scenes footage, merchandise, and potential reunion performances featuring the original members of The Glassbowl Holocaust may be arriving soon.

Download "All 'Bout the Underground" today and experience the raw energy, intensity, and DIY spirit that started it all.

The underground never died. It just got louder.

TheGlassbowlHolocaust #AllBoutTheUnderground #ScRouNGe #StevenCoolis #JacksonvilleFlorida #ThrashMetal #PunkRock #Hardcore #DIYMusic #IndependentMusic #UndergroundMusic #MetalHistory #FloridaMusic #GuerrillaTheMarket

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